From Silicon Valley to Silicon Alley
I worked with Joe Putman for 5 years buying data for my company’s direct mail program. Joe brought many new data sources which performed well in test and moved to rollout. Joe is very knowledgable about data sources and has many originator relationships. Dart Data was a trusted partner that contributed to the growth of the direct mail channel.
Joe at Dart Data created a postal customer acquisition campaign featuring an innovative IVR header component that optimized live call center time and drove membership acquisition at a very competitive CPA.
Dart Data is the oldest lead gen partner for AccountNow - Greendot prepaid brands. For over seven years we have relied upon Joe and his team to provide us profitable new customers. Our partnership with Dart has let us expand our marketing efforts without increasing staff.
My client, a leading consumer lender, wasn’t even in direct mail until Dart got involved. Now direct mail delivers the best ROI of any of their channels.