Dart Data Inc
Our data is on target


Data is half our name


Dart Data Inc. was established to take advantage of the explosion in database marketing opportunities due to the rapidly expanding internet. Founder Joe Putman had prior experience running a traditional list management company, ListSmart throughout the 1990s as well as founding several Business Process Outsourcing businesses (BPOs) which marketed telecom services during the 1990s heyday of telecommunications reselling. These businesses were data centric and laid the foundation for what would eventually become Dart Data.

Dart Data Inc. opened its doors in 1999. Since then, they've contributed to the success of myriad financial services companies like Account Now (acquired by industry leader Green Dot in  2016), their chief competitor NetSpend, a TSYS company, ZestFinance (founded by ex-Google CIO Douglas Merrill with funding from Google Ventures and PayPal's Peter Thiel), numerous installment loan companies through strategic relationships with lead aggregators, and many leading insurance companies such as Mutual of Omaha, Colonial Penn, and Gerber.


Get in touch

We are always interested in working with new clients. Whether you are a company wishing to grow your customer base through a multi-channel client acquisition program or a you are looking to leverage your data assets to add incremental revenue to your bottom line, please get in touch.

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Joe Putman

Joe Putman has created and contributed to the marketing programs of clients large and small for nearly 30 years. First establishing ListSmart in 1990, then telecommunications marketing companies Hospitality Marketing Associates in 1992 and LD Marketing Associates in 1993, he ultimately rolled all three into Dart Data in 1999.

Dart Data has helped many notable financial services companies grow their businesses through aggressive customer acquisition programs including prepaid card companies Account Now, and Green Dot, and NetSpend as well as innovative installment loan companies like ZestFinance, Enova International, and SpeedyCash. Other notable clients include Discover Financial (for their student loan and secured credit card programs), ancillary membership marketer Affinion and Vertrue, insurance companies Mutual of Omaha and Colonial Penn, and catalogers such as Montgomery Wards, Massey's and Fingerhut.




B.A., Sociology 1988


Activities & Affiliations

• Entrepreneurs Organization
• Direct Marketing Association
• Online Lenders Alliance




Database architect

Ron May

After spending five years developing and implementing direct marketing programs which brought players, especially the storied "whales" back into Las Vegas casinos, Ron was hired in 2006 by startup AbsoluteROI, now Consolidata, a subsidiary of SellingSource, as Director of Operations. Their he developed their cutting edge consumer database to keep track of the millions of optin records received monthly and managed by the company. By 2012 Ron joined Dart Data as head data architect and developed a system which now manages many terabytes of data detailing over a billion opt-in records.



Electronic Technology Institute
AA, 1990