Areas of Expertise
We help you generate aggressive returns on an asset often overlooked, your marketing data. Often a byproduct of your existing marketing efforts, your data can generate consistent income as incremental revenue. We can unlock that data's earning potential in the postal and direct marketing programs of national Fortune 1000 and Inc. 5000 corporations. We identify market opportunities that fit your data by employing database enhancements and data segmentation to optimize revenue. We can help you monetize postal, email, and digitally sourced data. Our direct relationships with leading marketing agencies and top marketers and advertisers allow us to get your data into top marketing campaigns and turn your data into dollars.
Tangible pieces like direct mail can augment your digital practices and gain higher response rates than email alone. According to a recent InfoTrends report, response rates jump from 7.4% (print only) and 7.9% (email only) to 9.5% when the campaigns are multi-channel. Direct mail's engagement rate is very high, with two-thirds of direct mail being physically handled. The integration of direct mail into your customer acquisition campaign is both strategic and scalable.
Coupling traditional direct mail with interactive capabilities such as QR Codes, personalized URLs (PURLs), customized microsites, unique landing pages, and coordinated email messaging to provide communication and response options for your audience. We can also coordinate integrated marketing solutions by launching a banner ad to the same precision-targeted audience as your postal mail is delivered or your email campaign is deployed.
Email provides one of the best returns on investment in all of direct marketing, but when you are establishing a new business or brand you will not start out of the gate with a large email list to mail to. This is where our co-registration opportunities can help you build your business quickly. As consumers are registering on our other clients' sites there exists an opportunity for you to offer them the opportunity to opt-in to receive email communications from your company as well. This expedites your growth and defrays the cost of customer acquisition for our client whose site the consumer is on creating a win-win for everyone involved.
Postal Program Development
The lifeblood of any business is its customer and we we can help you build your customer base with direct mail. We have helped many clients develop their direct mail customer acquisition programs from the ground up. We can also develop direct mail strategies to achieve customer retention and reactivation. We work with highly talented people who bring years of agency creative and corporate marketing experience. We develop campaigns from strategy through concept and execution to implement personalized communications that drive results.
To ensure your postal campaigns reach your prospects, our we employ the highest standards of postal data hygiene. We provide USPS Delivery Point Verification (DPV), CASS Certification, Address Standardization, Name Standardization and Address Type Identification, Merge Purge Processing and Duplication Elimination.
Dart-Scores - Models & Analytics
Our analytics solution will improve your direct mail campaign results. We develop DartScores models with your historical response data from past direct marketing campaigns. DartScores assign a score to each prospect record so you can accurately segment the consumers most likely to respond and convert, and identify consumers who should be suppressed due to high return mail probability.
Utilizing models in direct mail list selections allow you to only mail the records with the best expected response and conversion. This can help expand list selections and your universe of prospects by taking lists that were near misses before modeling and determining the sweet spot of those lists that deliver a positive ROI.
TCPA Compliant Data
Once upon a time you could load a predictive dialer full of numbers from the white pages and dial everyone under the sun. Millions of interrupted dinners later came layer upon layer of regulations on the state and federal level as well as the interest of class action attorneys looking to leverage privacy laws for they and their clients' gains. Federal Do Not Call (DNC), state specific DNC, and the federal Telephone Consumer Protection Act (TCPA) all allow for consumers to give their affirmative consent to be contacted regarding products and services of interest to them. We can help you get your offer in front of consumers so they can ask to receive more information from you via phone call in a legally compliant manner with an auditable trail so that you can prove up compliance to applicable state and federal laws.
DMA Response Rate Report 2017 Statistics
Direct mail generates response. The 2017 direct mail household response rate is 5.1% (compared to .6% email, .6% paid search, .2% online display, .4% social media). This is the highest response rate the DMA has ever reported, since they began tracking and reporting these statistics in their annual Response Rate Reports in 2003.
Direct mail generates exceptional ROI. Direct mail median household return on investment is 29% (compare this to 124% for email, 23% for paid search, 16% with online display).
Millenials love it! The response rate for direct mail among people aged 18-21 years old is 12.4%.
Direct mail response is trackable. The top response rate tracking methods are online tracking such as PURLs (61%), call center or telephone (53%), and code or coupon (42%).
Direct mail delivers exceptional customer lifetime value (CLTV). A recent Print Drives Commerce study found that for every $167 spent of direct mail in the US, marketers sell $2095 in goods.
DartDigital incorporates robust response, behavioral, compiled and survey data so you can reach your target market online, anytime. You can now reach qualified prospects across screens big and small through display, mobile, video and native advertising.
We can help you with site retargeting and audience targeting. We can also help you retarget consumers who have indicated an interest in your product or service or a highly correlated product or service recently while they are still in the market and in the mood.
We can build custom audiences upon request. We have a national database with segments to match the consumer profiles of your target audience. We can build a database and pricing model to fit your needs.